If Jack & Jill’s business objective is to drive traffic, what type of solution would meet their needs?
Explanation:
The correct answer is **Sponsored Products** because this ad solution is specifically designed to drive traffic directly to product detail pages on Amazon. Sponsored Products ads appear in search results and on product detail pages, where they are displayed alongside similar products, helping customers discover and click on Jack & Jill’s products. This targeted placement increases visibility and drives more traffic to their product pages, which is the key business objective in this case. Sponsored TV and Posts, while valuable for building brand awareness and engagement, do not specifically target driving traffic to product detail pages in the same way Sponsored Products does.