Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
- fixed bids
- automated bidding
- dynamic bids – up and down
- dynamic bids- down only
Explanation:
Amazon adjusts your bid in real time (by a maximum of 100%) when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.
If the Amazon ad algorithm determines that your ad is likely to convert to a sale then Amazon can increase the bid for that keyword and if it determines that your ad is less likely to convert to a sale then Amazon will decrease your bid for that keyword.