Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?
- Positive keyword targeting
- Category targeting
- Negative product targeting
Explanation:
The correct answer is **Category targeting** because this method allows Alejandro to focus on advertising his handmade hairbrushes to a relevant audience by targeting a specific category of products, such as beauty tools or hair care items, that are similar to his product. By targeting products with 4-5 star ratings within the same category, Alejandro can reach potential customers who are likely interested in high-quality hairbrushes, increasing the chances of converting them into buyers. Category targeting is ideal for promoting products within a specific niche and targeting customers who are browsing related items, whereas positive keyword targeting is more focused on specific search terms, and negative product targeting is used to exclude certain products from showing up in the ad.