Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?
Explanation:
The correct answer is **’Exact match’** because Accent Athletics wants their keyword targeting to be very specific to their recycled footwear product. Exact match targeting ensures that the ad will only appear when a customer’s search query exactly matches the specified keyword or a close variation of it. This precision is ideal for businesses like Accent Athletics, which want to target a highly relevant audience that is searching for their specific product. By using exact match, they can avoid wasting ad spend on broad or unrelated searches and focus solely on customers actively looking for recycled footwear. In contrast, ‘Broad match’ would show ads for a wider range of related keywords, and ‘Negative match’ is used to exclude irrelevant terms, neither of which provide the same level of specificity as exact match targeting.