An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
- Fire TV
- Twitch
- Freevee
Explanation:
The correct answer is ‘**Fire TV**.’ Fire TV can be integrated with Sponsored TV ad campaigns to target audiences who are watching content through Amazon’s streaming platform. As part of Amazon’s suite of devices, Fire TV allows advertisers to reach viewers watching TV shows and movies via streaming on the Fire TV platform, leveraging Amazon’s data and targeting capabilities. This integration helps advertisers deliver ads to a highly engaged audience in the context of streaming TV. While Twitch and Freevee are also part of Amazon’s broader streaming ecosystem, Fire TV is specifically designed to integrate with Sponsored TV campaigns aimed at reaching viewers on connected TV devices.