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Home » Amazon Marketing Cloud Certification Answers » Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.

Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.

By vmartinez

Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.

  • conversion_event_category field
  • supply_source field
  • traffic_event_type field
  • ad_product_type field

 

Explanation:

The correct answer is **ad_product_type field** because the amazon_attributed_events_* tables contain data on ad-attributed conversions across various Amazon Ads media, and the **ad_product_type field** allows you to differentiate between the different types of advertising products, such as Sponsored Ads and Amazon DSP. By using this field, you can easily aggregate and analyze the data separately for these two advertising types, enabling you to compare their performance and understand the impact of each media type. The other fields, such as conversion_event_category, traffic_event_type, and supply_source, are related to different aspects of the data and do not specifically differentiate between Sponsored Ads and Amazon DSP.

 

Related content

Related questions:

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Filed Under: Amazon Marketing Cloud Certification Answers

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