Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- All impression and conversion events in AMC have a 14-day lag from event occurrence to event present in AMC table.
- Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events.
- There is no need to wait 14 days after the end date of your query date range; waiting will have no impact on the query results.
Explanation:
The correct answer is **Amazon’s attribution logic leverages a 14-day window; queries run before the 14-day attribution window passes will be missing relevant conversion events** because Amazon’s attribution logic operates on a 14-day lookback window. This means that conversions attributed to a campaign or event are only counted if they occur within 14 days of the initial interaction, such as a click or impression. Running analyses before this 14-day period has passed could result in incomplete data, as some conversions may still be attributed to the campaign after the query date range ends. Therefore, to ensure that all relevant conversion events are included and the attribution logic is fully accounted for, it is recommended to wait until 14 days after the end of your query date range before running analyses that leverage the amazon_attributed_events_by_traffic_time table.