The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
- engagement_scope
- conversions
- request_tag
- purchases
Explanation:
The correct answer is **engagement_scope** because the **engagement_scope** field in the **conversions_with_relevance** table categorizes the relationship between the conversion event and the campaign it is relevant to. This field helps to specify whether the conversion event was directly related to an engagement with the campaign, such as a click or an impression, and whether it falls within the scope of the campaign’s attribution window. By using the **engagement_scope** field, you can identify how the conversion is tied to different campaign engagement levels, allowing for more accurate attribution and performance analysis. The other fields, such as request_tag, purchases, and conversions, do not specifically address the relationship between the conversion event and the campaign.