Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?
- They cannot include any pricing or savings details if they do not sell in the Amazon store
- Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads
- Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination
Explanation:
The selected answer **Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination** is correct because Amazon Ads guidelines require that any pricing or savings claims made in the creative must be consistent with the information available on the destination page the ad links to. This ensures that customers are not misled by discrepancies between what is advertised in the banner and what they encounter when they click through to the landing page. If the brand does not sell products or services in the Amazon store, they cannot make pricing or savings claims unless those claims are reflected accurately on the destination page, ensuring transparency and compliance with Amazon’s advertising policies.