Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.
- False
- True
Explanation:
The selected answer **True** is correct because Amazon DSP campaigns can indeed link to both Amazon destinations, such as a product detail page on Amazon.com, as well as non-Amazon destinations, such as a brand’s website. This flexibility allows advertisers to drive traffic not only to their Amazon listings, which can help increase sales within Amazon’s ecosystem, but also to external websites, such as branded landing pages or e-commerce sites, to drive additional conversions or engagements. This dual capability enhances the versatility of Amazon DSP, enabling advertisers to achieve a variety of campaign objectives and expand their reach both within and outside of the Amazon platform.