Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
- Advertised purchases
- Brand Impression Share
- Matched target
Explanation:
The correct answer is Brand Impression Share because this report provides valuable insights into the visibility of your Sponsored Brands ads relative to the total possible impressions in your targeted audience. When your primary campaign goal is to increase awareness, it’s crucial to measure how often your ads are shown compared to the overall opportunities available. Brand Impression Share helps you understand the reach of your ads and the effectiveness of your campaign in terms of visibility. It allows you to see if you’re capturing a sufficient portion of the audience’s attention, making it the most relevant metric for evaluating awareness-focused campaigns.