When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
- Sponsored Display and Amazon DSP Display can help drive customer loyalty so that they may be more likely to purchase your product or service again
- Sponsored Brands and audio ads can help drive customer loyalty so that multiple products and services can be cross-sold to audiences interested in similar products or services
- Sponsored Products and video ads can help drive customer loyalty so that you can remarket to audiences who have purchased your product or service
Explanation: The correct answer is **Sponsored Display and Amazon DSP Display can help drive customer loyalty so that they may be more likely to purchase your product or service again** because these ad types are specifically designed to retarget customers who have already shown interest in your products, thus encouraging repeat purchases and fostering loyalty. Sponsored Display allows you to target customers who have previously interacted with your products or similar ones on and off Amazon, keeping your brand top-of-mind and increasing the chances of a repeat purchase. Similarly, Amazon DSP Display ads enable more extensive retargeting across a variety of platforms, which helps you maintain engagement with your existing customers and nurture long-term relationships. This combination of targeting and remarketing helps reinforce customer loyalty, leading to greater chances of future purchases.