In what Display & Video 360 scenario does it make sense to use inventory packages?
- A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
- For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
- A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
- A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
or
- For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.
- A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.
- A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
- A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.
Explanation
Inventory packages in Display & Video 360 are best suited for scenarios where advertisers want to execute non-guaranteed ad
opportunities with a mix of publishers. In this specific case, the shoe company launching a new basketball shoe can benefit from
inventory packages to efficiently target a variety of sports publishers. This allows them to reach their audience across multiple
platforms without committing to guaranteed impressions. Inventory packages provide flexibility and ease of execution, making them
an ideal choice for advertisers who want to explore non-guaranteed opportunities with different publishers while ensuring efficient
and effective ad delivery.