An advertiser feels that their Smart Bidding strategy is missing potential customers. According to the human-in-the-loop philosophy, what’s the likely cause of this performance gap?

An advertiser feels that their Smart Bidding strategy is missing potential customers. According to the human-in-the-loop philosophy, what’s the likely cause of this performance gap?

 

• A failure to provide instructions that reflect the business truth.
• The algorithm prioritizing clicks over conversions by default.
• A failure in the underlying AI technology.
• Insufficient manual adjustments at the keyword level.