A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling. Which action should the media planner take based on these findings?

 

A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling. Which action should the media planner take based on these findings?

 

• Pause the Interest ad group and allocate all remaining budget to the other.
• Test additional interests in the Interest ad group
• Continue using a mix of targeting tactics.
• Introduce additional creatives.