A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?
- Brand Awareness and cost per mille (CPM)
- Video Completion and Video Completion Rate (VCR)
- Video Completion and CPM
- Consideration and VCR