A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?
- Target all site visitors and past purchasers to maximize conversion likelihood.
- Exclude existing customers by uploading a CRM list and a site visitor audience, so only new prospects see the ads
- Focus exclusively on broad interest targeting without any audience exclusions for maximum exposure.
- Target only users who have engaged with the brand’s Pins, regardless of their customer status.