A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?
- Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.
- Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
- Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration
- Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy.