Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
- Crawl YouTube for a video relevant to the app and use it for a video ad.
- Automatically record some footage of the app and use it for a video ad.
- Automatically make a video based on the app store or Google Play assets and information.
- Dismiss video ads completely and focus on other submitted ad assets.
Explanation:
In Lilly’s Google App campaign, if she doesn’t have a video to upload, the campaign may **automatically make a video based on the app store or Google Play assets and information**. Google’s automated systems can generate video ads by leveraging existing assets and information available on the app store or Google Play. This process involves compiling images, text, and other relevant information provided by Lilly and transforming them into a dynamic and engaging video ad format. By automatically generating video ads, Google App campaigns ensure that advertisers like Lilly can still leverage the power of video advertising even without manually creating or uploading video assets. This feature not only saves time and resources but also enables advertisers to maximize the reach and effectiveness of their campaigns by incorporating compelling video content into their ad mix. Therefore, by automatically creating video ads based on available assets and information, Lilly’s Google App campaign can maintain a diverse and impactful ad presence, driving user engagement and app installs effectively within the Google Ads ecosystem.