You want to use preview videos in your Google Play store listing. Which of the following is a recommended best practice?
- Include user testimonials from actual users of your app or game in your video.
- Set your video’s privacy setting to private instead of public or unlisted.
- Save any gameplay or in-app experiences until the end of your video.
- Create your video in landscape orientation instead of portrait orientation.
Here’s why:
- Better Viewing Experience: Landscape orientation provides a wider viewing area, which is more suitable for showcasing your app or game’s features and gameplay. It also aligns with the natural way most users hold their devices when watching videos.
- Google Play Store Layout: The Google Play Store is designed to display videos in landscape orientation. Using this orientation ensures that your video fits seamlessly within the store listing and looks professional.
The other options are not recommended:
- User testimonials in video: While testimonials can be valuable, they are best placed in the app description or reviews section. The video should focus on demonstrating the app’s functionality.
- Private video: Private videos cannot be viewed by users on the Google Play Store. The video should be public or unlisted to be accessible to potential users.
- Saving gameplay for the end: The most engaging and exciting aspects of your app or game should be showcased early in the video to capture users’ attention.
The main chapter where the reference to video best practices can be found is “Create a Google Play Store listing” under the “Graphics” section. It mentions including a YouTube video trailer and provides general guidelines for video content. While it doesn’t explicitly mention landscape orientation, the emphasis on using videos to showcase your app’s features implies that the video should be visually appealing and easy to watch, which is best achieved with landscape orientation.