What is a recommended best practice for the use of taglines in your Google Play store listing?
- Include at least eight highly searched for tags in your tagline to draw your widest-possible audience.
- Include at least six partially related tags that are similar to genres that might attract similar interest.
- Change your app’s tags regularly to draw new attention to the content and functionality of your app.
- Only change your app’s tags if you make significant changes to the content or functionality of your app.
Here’s why:
- Relevance: Tags help users discover your app when searching or browsing. Changing tags frequently can confuse users and make it harder for them to find your app when they’re looking for something specific.
- Algorithm Adjustments: Frequent tag changes can also negatively impact your app’s search ranking, as Google’s algorithms may take time to adjust to the new tags.
- Significant Changes: If you’ve made major updates to your app that significantly alter its core functionality or target audience, then updating the tags to reflect those changes is appropriate.
The other options are not recommended:
- Keyword Stuffing: Using too many tags, especially those that are not directly relevant, can be seen as keyword stuffing and may harm your app’s visibility.
- Partially Related Tags: Tags should be directly relevant to your app’s core functionality. Using partially related tags can mislead users and attract the wrong audience.
- Regular Tag Changes: Frequent tag changes without significant app updates can confuse users and search algorithms.
The main chapter where this is discussed is Chapter Name – Create a Google Play Store listing. The section on “Category and tags” specifically advises against changing your app’s tags unless you make significant changes to its content or functionality.