An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- To directly increase sales on the Amazon store
- To track conversions on their website and create relevant audiences for remarketing
- To create audiences for Amazon product listings
Explanation:
The correct answer is **To track conversions on their website and create relevant audiences for remarketing** because the Amazon Ad Tag (AAT) is primarily used by advertisers to track user interactions on their own websites, such as conversions (purchases, sign-ups, etc.), and create audiences based on these behaviors. For an advertiser who sells products on their own website but not on Amazon, the AAT allows them to gather valuable data on customer actions outside of the Amazon platform. This data can then be used to create remarketing audiences, helping the advertiser re-engage users who have shown interest in their products, but have not yet completed a desired action. The other options are not suitable since the advertiser is not selling on Amazon, so they cannot directly increase sales on the Amazon store or create audiences specifically for Amazon product listings.