What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?
- The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
- The brand should use a social media ads platform to run ads to reach out to the shoppers.
- The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.