What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?
- The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
- The brand should use a social media ads platform to run ads to reach out to the shoppers.
- The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.
Explanation:
The selected answer option is **correct** because if shoppers do not check out the products after clicking a Product Listing Ad (PLA) on the retailer’s website, the brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, to bring the shoppers back to the website. This strategy is designed to re-engage potential customers who have shown interest but have not yet converted. By utilizing the Microsoft Retail Media platform, brands can retarget those shoppers with tailored ads across other digital touchpoints, increasing the likelihood of a return visit and ultimately completing the purchase. This approach is highly effective for capitalizing on the interest already generated through the PLA, ensuring that the brand maintains visibility and encourages conversion even after the initial engagement.