Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?
- Some of the users installed your app on multiple devices.
- Some of the users deleted the app within 30 days of installation.
- Store listing acquisitions are not available.
- Some users installed the app from a source other than the Google Play store.
Explanation:
- Store Listing Acquisitions: This metric specifically tracks the number of users who installed your app directly from your Google Play Store listing. It reflects the effectiveness of your store listing in attracting and converting users.
- Total Installs: This metric includes all installs of your app, regardless of the source. This means it accounts for installs from other sources like third-party app stores, direct APK downloads, or pre-installed apps on devices.
Therefore, if users installed your app from sources other than your Google Play Store listing, the number of store listing acquisitions would be lower than the total number of installs.
The other options are not the primary reasons for this discrepancy:
- Multiple Device Installs: While this could contribute to a slight difference, it’s less likely to be the main reason for a significant discrepancy between store listing acquisitions and total installs.
- Deleted Apps within 30 Days: This affects retention and churn metrics, not the initial installation count.
- Store Listing Acquisitions Availability: Store listing acquisitions data is available in the store analysis report.
The information about store listing acquisitions and total installs can be found indirectly in the document. While not explicitly mentioned in a chapter titled ” Translate and localize your store listing”, the document discusses various metrics related to user acquisition and app performance. This implies that understanding the difference between these metrics is crucial for analyzing your app’s growth and success on the Google Play Store.