Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
- Targeting strategy cannot be applied to products within an ad group
- Manual Targeting
- Automatic Targeting
Explanation:
The correct answer is ‘**Automatic Targeting**.’ Automatic Targeting allows all of the products in an ad group to be targeted using the same set of keywords or products without needing to manually select or assign specific keywords. This strategy enables the ad platform to automatically match the products in the ad group to relevant search queries or audience segments, based on the products’ details, categories, and other factors like customer behavior. Automatic Targeting is particularly useful for advertisers who want to reach a broad audience without manually managing each keyword or product selection. In contrast, Manual Targeting requires the advertiser to specifically choose keywords or products for each ad group, providing more control but less automation.