An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it’s $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
- Run both the campaigns with a Subscribe & Save offer
- Run both the campaigns with a Best Deals offer
- Continue running the campaigns with different offers