A digital marketer creates content for a company’s social media accounts. What does social media marketing enable the marketer to do with the content?
- Connect with customers and help them better understand the company
- Generate a certain number of customer reviews per month
- Appear higher in social media feeds than their competitors
- Reduce the number of email unsubscribes and target a wider audience
Explanation:
Social media marketing enables the digital marketer to connect with customers and help them better understand the company through the content. By creating and sharing engaging content on social media platforms, marketers can establish a direct line of communication with their audience. This content can include informative posts, behind-the-scenes glimpses, product updates, and other engaging material that fosters a sense of connection and understanding. Social media serves as a dynamic platform for building relationships, addressing customer inquiries, and providing valuable information, ultimately enhancing the audience’s perception and knowledge of the company. This engagement contributes to building brand loyalty and creating a community around the brand on social media.