Why is building internal links to non-indexable pages not a good idea?

Why is building internal links to non-indexable pages not a good idea?

• Internal links to non-indexable pages makes it more difficult for Google to crawl a site
• Internal links to non-indexable pages can cause the source page to be de-indexed from Google
• It forces Google to rank pages for incorrect and unintentional keywords
• Internal links to non-indexable pages doesn’t help as the pages can’t rank

 

Explanation:

• Non-indexable pages (like those with noindex tags or blocked by robots.txt) won’t appear in search results, so linking to them doesn’t contribute to SEO benefits like ranking or authority flow.

• While internal linking helps distribute link equity, directing it to pages that can’t rank is essentially wasted effort.

 The other options are incorrect or misleading:

• It doesn’t make crawling more difficult by itself.

• Internal links to non-indexable pages won’t cause the source page to be de-indexed.

• It doesn’t force Google to rank pages for incorrect keywords.