Which of the following are examples of paid media? Select all that apply.
- Blog content
- Shopping ads
- Website content
- Video ads
Explanation:
Paid media refers to promotional content for which a company pays to leverage third-party platforms. In this context, the correct examples of paid media are highlighted with **. Video ads fall under this category as they involve payment for ad placement on various platforms. Similarly, shopping ads, marked with **, are also a form of paid media, as they require payment for visibility on platforms like search engines or e-commerce websites. On the other hand, blog content and website content are considered owned media, typically created and managed by the company, and do not involve direct payment for placement on external platforms.