A user clicked on your ad on Monday 1st, however, the user did not make a purchase. On Monday 22nd the user was shown your ad but did not click on it. On Tuesday 23rd the user purchased the product, to what do you attribute the conversion?
- To the click made on Monday 1st due to the 14-day window.
- To the impression from Monday 22nd due to the 1-day window.
- There is no attribution.