How can Smart Bidding support a business goal to optimize profit rather than revenue?
- Smart Bidding helps clients attribute more observed conversions to their digital campaigns.
- It can help clients attribute more observed conversions to their digital campaigns.
- Smart Bidding helps eCommerce clients deliver the right creative, at the right time, to the right person.
- It can help eCommerce clients deliver the right creative, at the right time, to the right person.
- Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
- It helps clients use business data instead of the transaction value to optimize for better returns.
- Smart Bidding can be used for Display, Video, YouTube, and Gmail, to allow for optimization across channels.
- It’s available for Display, Video, YouTube, and Gmail, for optimization across channels.