Which is a key benefit of opting into automatically applied recommendations?
- AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
- Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
- Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
- When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.