When it’s time to create a final campaign report, there are two key things your stakeholders need to know. What are they?
- A summary of your campaign objectives
- A target audience demographic breakdown
- An overview of the competitive landscape
- The actionable metrics your reported on weekly
Explanation:
When creating a final campaign report, the two key things your stakeholders need to know are:
- A summary of your campaign objectives:
- Provide a concise and clear overview of the campaign objectives you set at the beginning. Outline what you aimed to achieve, whether it was increasing brand awareness, driving sales, or engaging a specific audience. The report should highlight the extent to which these objectives were met and provide context for assessing the overall success of the campaign.
- The actionable metrics you reported on weekly:
- Share the key performance indicators (KPIs) and actionable metrics that were monitored throughout the campaign. This includes data related to engagement, reach, clickthrough rates, conversion rates, and any other relevant metrics that align with the campaign objectives. Presenting the trends and insights from these metrics over the course of the campaign helps stakeholders understand the impact and effectiveness of the strategies implemented.
While a target audience demographic breakdown and an overview of the competitive landscape can be valuable components, the summary of campaign objectives and actionable metrics is typically more directly tied to demonstrating the success and impact of the campaign.