小黛要整理一个可定义指标和关键绩效指标 (KPI) 的列表,用于评估 Google Ads 广告系列的最终成效。 下面哪两种说法可以指导她创建 KPI?(选择两项)
- KPI 表示非点击操作,比如网页浏览和潜在客户。
- KPI 因媒体渠道而异,而且不可以互换使用。
- 根据定义,KPI 是衡量成效的一种方法。
- KPI 清晰明确、可衡量且具有明确的时间范围。
- KPI 会显示广告的实时效果。
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