Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
- Improve her ad relevance.
- Improve the landing page experience.
- Increase her bids.
- Improve her expected click-through rate.
Explanation: The selected answers are correct. Quality Score is a crucial metric in Microsoft Advertising that impacts ad rank, ad position, and cost per click. Improving Quality Score leads to better ad positions at lower costs. Jane can enhance her Quality Score by focusing on several key factors. First, she can improve her landing page experience by ensuring that the landing page is relevant, user-friendly, and provides valuable content related to the ad. This helps in increasing user engagement and satisfaction, thereby positively impacting Quality Score. Secondly, she can improve her ad relevance by crafting ad copy that closely aligns with the targeted keywords and the user’s search intent. Relevant ads are more likely to receive higher click-through rates, which is another factor contributing to Quality Score. Additionally, Jane should work on improving her expected click-through rate (CTR) by creating compelling ad copy, utilizing relevant keywords, and employing ad extensions effectively. Ads with higher expected CTRs are considered more valuable by Microsoft Advertising and are rewarded with better Quality Scores. Conversely, increasing bids alone might improve ad position but won’t necessarily enhance Quality Score. Therefore, the strategies of improving landing page experience, ad relevance, and expected CTR are crucial for Jane to boost her campaigns’ efficiency by elevating Quality Score.