You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
- Set one campaign per location
- Set one campaign per region
- Set one campaign per country
- Set one campaign per city
Explanation:
The selected answer, Set one campaign per location, is correct because this approach allows each franchisee to tailor their marketing efforts to the specific needs and characteristics of their individual store. By creating a separate campaign for each location, franchisees can focus on promoting localized offers, events, and products that resonate with the community, thereby maximizing the effectiveness of their advertising spend. This strategy enables targeted messaging and allows for adjustments based on the unique demographics and customer behaviors of each store’s market, ultimately driving more in-store traffic and enhancing the overall success of the franchise locations.