What is Performance Max’s key benefit regarding in-store goals?
- Manual controls for stronger performance
- Goals-based for maximizing your offline marketing goals
- Automed budget to optimize on performance
- Customizable campaign settings to meet specific business goals
Explanation:
Performance Max for store goals symbolizes the evolution of Local campaigns, crafted with simplicity and a singular focus on in-store outcomes. This approach enables businesses to effectively connect with consumers across diverse Google platforms, especially those inclined towards a store visit, ensuring a heightened ROI across various locations. One of Performance Max’s distinct features is its goals-based approach, where businesses lay down their marketing objectives. This becomes the nucleus for Performance Max, enabling Google’s machine learning to seamlessly identify potential customers across YouTube, Display Ads, Search, Maps, and more.