Which attribution model grants all platforms a portion of the credit?
- Last Touch
- First Touch
- Linear Touch
Explanation:
The correct answer is Linear Touch because this attribution model distributes credit evenly across all touchpoints in the customer journey, giving each platform or interaction a portion of the conversion credit. In contrast, First Touch gives all credit to the first interaction, and Last Touch gives all credit to the final interaction before the conversion. Linear Touch is useful for understanding the collective impact of multiple platforms or campaigns.