What is the definition of click-through attribution?
- When a user visits multiple platforms and then takes action
- When a user clicks on your ad and takes action later
- When a user views your ad and takes action later
- Every time a user sees your ad
Explanation: The correct answer is When a user clicks on your ad and takes action later because click-through attribution credits a conversion to an ad after a user clicks on it, even if the action (like a purchase or sign-up) happens later. This differs from view-through attribution, which credits conversions when a user only sees an ad without clicking. The other options either describe general impressions or multi-platform behavior, which are not specific to click-through attribution.