What are custom metrics?
- A set of default metrics based on common campaign objectives
- A customized report showing all results by objective
- A way to monitor data that is most important to you
- An algorithm used to tailor and target audiences automatically
or
- A set of default metrics based on common campaign objectives.
- A report showing all results, cost per result, and result rate – by objective.
- A way to monitor data that is relevant to your campaign objectives.
- An algorithm used to automatically tailor and target audiences.
Explanation: Custom metrics are a personalized reporting feature that allows advertisers to focus on the specific data points most relevant to their unique business goals. Instead of relying solely on the standard, “one-size-fits-all” data provided by the platform, users can select, combine, or calculate specific variables to highlight the Key Performance Indicators (KPIs) that define their success. By creating these custom views, you can bypass secondary data and build a streamlined dashboard that prioritizes the metrics most important to your stakeholders, such as specific conversion ratios or cost-efficiency benchmarks.