An advertiser supplies a complimentary sample of their latest product to a well-known TikTok creator. The creator voluntarily features the product in their video while discussing its benefits, without explicit payment or a formal contract with the brand. How should this video be classified?
- Organic content, since the creator was not paid to promote the product
- Branded content, as the creator received a product sample and is showcasing it in the video
- A violation of TikTok’s advertising policies, as free products cannot be featured in creator videos
- A sponsored web advertisement requiring disclosure as a paid promotion