Which metric measures the percentage of people who take a desired action after being exposed to a campaign? By vmartinez Which metric measures the percentage of people who take a desired action after being exposed to a campaign? ROI. Bounce rate. Conversion rate. Reach. Related content Related questions:A client in the software industry wants to…You used both Sponsored Products and Amazon DSP…Imagine you’re a marketing assistant at a big…Page followers exposed to both organic and paid…