The lead score increases as you learn more about how your audience engages with your website and your marketing activities. By vmartinez The lead score increases as you learn more about how your audience engages with your website and your marketing activities. False True Related content Related questions:Rina has heard the term Quality Score mentioned…An advertiser assigns a lead score in their CRM…A yoga apparel brand's Ads Planner analysis shows…Which built-in function in Google Analytics displays…