Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.
- promoters
- detractors
- passives
- marketing team
Explanation:
To effectively engage individuals in advocacy actions, it’s crucial to reach out to your **promoters**. Promoters are individuals who already hold a positive view of your cause, product, or organization. They are enthusiastic supporters who are likely to actively participate in advocacy efforts, such as spreading the word, mobilizing others, or taking direct action. By targeting promoters, you’re tapping into a pool of motivated individuals who are willing to champion your cause and amplify your message, ultimately increasing the impact of your advocacy efforts. Conversely, detractors are unlikely to support your cause, passives may lack the enthusiasm to take action, and while the marketing team may assist in promoting advocacy initiatives, they are not necessarily the primary audience for completing advocacy actions themselves. Therefore, reaching out to promoters ensures that you’re engaging with individuals who are most likely to contribute meaningfully to your advocacy goals.