What property does HubSpot use to deduplicate records?
- Street address
- Company name
- Phone number
- Email address
Explanation:
HubSpot deduplicates records based on unique identifiers that vary depending on the object type:
-
Contacts → Deduplicated by email address (primary unique property). If no email is present, HubSpot can also use the User Token (a cookie stored in the browser).
-
Companies → Deduplicated by Company Domain Name.
-
Deals & Tickets → Deduplicated by the Record ID (an internal HubSpot-generated unique ID).
In the API context, HubSpot also uses the vid (Contact ID) or id (object ID) as the ultimate deduplication property, since emails and domains can change.