Why is it necessary to obtain consent before sending your audience promotional SMS messages? By vmartinez Why is it necessary to obtain consent before sending your audience promotional SMS messages? You need to obtain consent before sending your audience promotional SMS messages to your audience, because it’s the right thing to do as an inbound marketer. You need to obtain consent before sending your audience promotional SMS messages because it is a legal requirement in many countries. You need to obtain consent before sending your audience promotional SMS messages because otherwise, your potential leads will likely block your number. You don’t need to obtain consent before sending promotional SMS messages to your audience. Related content Related questions:An organization's MX record points to an inbound…Kwame is setting up a store's page for his brand of…To obtain the members’ specific consent, you must…In email marketing, recipients usually give…