How does HubSpot use UTM parameters to categorize traffic to your website? By vmartinez How does HubSpot use UTM parameters to categorize traffic to your website? Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics. Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot. Any visitor coming to your website using a URL with UTM parameters will be attributed to a visit to your site from Google. Any visitor coming to your website using a URL with UTM parameters will be converted by HubSpot into a contact record. Related content Related questions:Your store is launching a mobile app to promote…Your office supply products client wants to launch…P2C reports can include each conversion and the…You can keep track of how outgoing campaign posts…