You’re teaching a client how to handle content management and creation. How should the sales team be involved during this process?
|Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.|
|Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.|
|Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.|
|At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.|