You’re evaluating a new AI visibility tool for your team. The vendor provides a demo showing impressive-looking visibility scores but can’t explain how many prompts they run, how frequently they test, or how their scoring methodology works. How should you proceed?

You’re evaluating a new AI visibility tool for your team. The vendor provides a demo showing impressive-looking visibility scores but can’t explain how many prompts they run, how frequently they test, or how their scoring methodology works. How should you proceed?

 

• Adopt the tool, since any AI visibility data is better than none.
• Adopt the tool and supplement it with your own manual testing to validate the scores.
• Reject the tool and prioritize tools that can explain how they calculate their numbers.
• Reject the tool and continue to track only search performance metrics since research shows AI responses are too inconsistent to measure.