Your marketing team has three content drafts for a post during a crisis.
Which one should you publish?
Pick the best option
- Post C: “No crisis can stop us! Buy now and support our brand.”
- Comes across as tone-deaf and self-centered.
- Post A: “Exciting discounts! Don’t let the crisis stop you from shopping.”
- This makes it seem like the brand is exploiting the crisis to sell.
- Post B: “We know this is a difficult time. Here’s a guide on how to adjust your budget during uncertainty.”